Here’s a list of reasons to join us!

    • ALL riding skills need ongoing practice 

    • Improved concentration
    • Better observation
    • Better anticipation & planning
    • Better bike handling
    • Better hazard control
    • More confidence = less stress
    • Lower maintenance costs
    • Better fuel economy
    • Cheaper insurance
    • Discounted goods
    • Ride better, ride safer, ride longer & have a lot more FUN!
    • You’ll get quality assured coaching from your local leaders in advanced riding!

Join our mailing list today. Your email address is used solely to provide us with the means to send you information about the Sheffield Advanced Motorcyclists Club. This is done in strict accordance with our Privacy and Data Protection policy.

About SAM

Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we haveSheffield Advanced Motorcyclists Committee Members a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.

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Where we meet - come and join us!
What we do - come and join us!
Look at the great time you can have on a bike!!
Our latest news
Weekly Newsletter

Sheffield Advanced Motorcyclists – Weekly Newsletter 15th August 2025

Cooler riding last week didn’t deter SAM’s riders from their usual meetups. In your newsletter this week there are xciting new bike launches to heated debates on motorcycle licensing reform, the motorcycling world has been buzzing with activity. Join us as we explore the new safety initiatives being proposed by various motorcycle advocacy groups. Discover the latest from Honda’s innovative concept bikes to the viral moment of MotoGP star Jack Miller’s dramatic crash. Plus, you learn about the push for safer roads and the importance of rider health and safety. We share tips on how to maintain your bike during the winter months to ensure it’s ready for spring rides. Whether you’re a seasoned rider or just starting out, there’s something for everyone in this week’s newsletter. Don’t miss out on our upcoming events that are designed to enhance your riding experience. Join us to stay connected with our vibrant biking community! You can help to keep the momentum of motorcycling going as we gear up for another exciting week of motorcycle adventures. Ride down to Meadowhall Retail Park for an advanced riding challenge.

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Sheffield Advanced Motorcyclists - Weekly Newsletter 8th August 2025
Weekly Newsletter

Sheffield Advanced Motorcyclists – Weekly Newsletter 8th August 2025

If you’ve ever wondered how seriously we take advanced rider training, just drop by on a Saturday morning. The energy in the air is palpable as riders gather, eager to improve their skills and connect with fellow enthusiasts. Our volunteer Observer Team is out every week sharpening their skills and supporting new riders.These dedicated volunteers not only enhance their own riding abilities but also play a critical role in fostering safety and confidence among participants. Whether you’re just starting out or looking to refine your technique, you’ll find expert guidance and a warm welcome. With personalized feedback and practical tips, each session is designed to help riders participate safely and confidently on the road. Meanwhile, other SAM members explore favourite routes and enjoy a proper breakfast or lunch at some of the best spots around. Socializing and sharing experiences enrich the camaraderie among members, creating bonds that extend beyond the trails. It’s not just about riding—it’s about community.
Together, we build a supportive environment where every rider can thrive, learn, and enjoy the open road.
Join us and be part of the journey!. We look forward to welcoming you to our next session; don’t miss out on the fun!

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Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!

Got a question?

We are very happy to answer any questions relating to motorcycles, motorcycling, motorcyclists, or advanced riding. We can provide detailed answers on any motorcyclist training topic, but other subjects may require that we consult other experts in motorcycling. You can always come and talk to us 9am any Saturday throughout the year, at Meadowhall Retail Park, Attercliffe Common, Sheffield S9 2YZ .


Who do you want to ask?

(Secretary if you don't know)

Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.