Here’s a list of reasons to join us!

    • ALL riding skills need ongoing practice 

    • Improved concentration
    • Better observation
    • Better anticipation & planning
    • Better bike handling
    • Better hazard control
    • More confidence = less stress
    • Lower maintenance costs
    • Better fuel economy
    • Cheaper insurance
    • Discounted goods
    • Ride better, ride safer, ride longer & have a lot more FUN!
    • You’ll get quality assured coaching from your local leaders in advanced riding!

Join our mailing list today. Your email address is used solely to provide us with the means to send you information about the Sheffield Advanced Motorcyclists Club. This is done in strict accordance with our Privacy and Data Protection policy.

About SAM

Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we haveSheffield Advanced Motorcyclists Committee Members a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.

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Where we meet - come and join us!
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Look at the great time you can have on a bike!!
Our latest news
Sheffield Advanced Motorcyclist Weekly Newsletter - 10 October 2025
Weekly Newsletter

Sheffield Advanced Motorcyclist Weekly Newsletter – 10 October 2025

This week’s SAM update covers it all — from stormy local rides to thrilling pro racing! Plans are underway for the 2025 SAM Christmas Party, so keep an eye out for booking details. On the policy front, the UK still lacks a proper motorcycling strategy, with safety and security concerns growing. Abroad, riders face harsh penalties and travel warnings. Rising fuel prices may push more towards smaller bikes, while brands like TVS and BMW expand in the UK. Plus, look out for a new crash-avoidance eBook series and hot debates on helmet straps, sunstrike, and visual reactions. Ride safe, everyone! 🏍️

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Sheffield Advanced Motorcyclists - Weekly Newsletter 03 October 2025
Weekly Newsletter

Sheffield Advanced Motorcyclists – Weekly Newsletter 03 October 2025

As the cooler weather sets in, Sheffield Advanced Motorcyclists are making the most of bright, sunny days for riding. This week, we report Jonny Davies’ record-breaking ‘highchair’ wheelie and explore the exciting relaunch of Norton Motorcycles. With electric innovation on the rise, Honda’s new WN7 electric motorcycle promises an 80+ mile range, though its price may deter younger riders. Meanwhile, alarming statistics reveal a significant drop in roads policing officers, raising concerns for motorcyclist safety. The 2024 road user casualty statistics are causing some comment. Your newsletter has insights on rider education, upcoming events, and the latest in motorcycle news. Happy reading!

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Be safe - ALWAYS carry your Biker I.C.E card!

Riding a motorcycle comes with risks. In an accident, motorcyclists’ injuries are likely to be more serious than those of other road users. To reduce these risks, the Biker I.C.E. (In Case of Emergency) Card is a simple but essential tool for riders. It’s easy to use and convenient to carry. It can be folded to fit in your wallet and handed to anyone who needs it, not just accident responders.

The Biker I.C.E. Card contains all necessary information. It has contact information, important health, medical and doctor’s details, a list of medications and your doctor’s contact. If you’re in an accident, emergency services can use the card to quickly understand your health and medical needs t0 provide you with the best care possible.

Just fill in your email address below. We will keep you updated of any design changes. The card is given as FREE public service that you can use and share as many times as you like. You simply add details like your NHS or travel insurance numbers, as these can help emergency responders access your healthcare records or handle costs when travelling abroad.

Sheffield Advanced Motorcyclists, well known for our quality assured advanced rider training, support the use of this card. It can be a critical safety tool. While training improves road safety, the card ensures you get the right help should things go wrong.

Download your Biker I.C.E. Card NOW, for safer rides and peace of mind!

Got a question?

We are very happy to answer any questions relating to motorcycles, motorcycling, motorcyclists, or advanced riding. We can provide detailed answers on any motorcyclist training topic, but other subjects may require that we consult other experts in motorcycling. You can always come and talk to us 9am any Saturday throughout the year, at Meadowhall Retail Park, Attercliffe Common, Sheffield S9 2YZ .


Who do you want to ask?

(Secretary if you don't know)

Free Assessed Ride

Want to try before you buy? Fill in the form below and arrange the FREE ride assessment when it’s convenient for you.  Or just ride down to Meadowhall Retail Park, Sheffield S9 1EP, 9am any Saturday morning.