Welcome to Sheffield Advanced Motorcyclists

Knowledge is power ~
quality assured training for every biker!
Here’s a list of reasons to join us!
- ALL riding skills need ongoing practice
- Improved concentration
- Better observation
- Better anticipation & planning
- Better bike handling
- Better hazard control
- More confidence = less stress
- Lower maintenance costs
- Better fuel economy
- Cheaper insurance
- Discounted goods
- Ride better, ride safer, ride longer & have a lot more
FUN!
- You’ll get quality assured coaching from your local leaders in advanced riding!
- ALL riding skills need ongoing practice
Welcome to the Sheffield and District Advanced Motorcyclists (SAM), a friendly independent charity that’s all about promoting public education and training in advanced motorcycling skills. Our goal is to raise awareness and understanding of motorcycling and the advanced knowledge and skills required to ride safely on public roads. We’re proud to be an affiliate group of the Institute of Advanced Motorists (IAM RoadSmart) and we work closely with various organisations to promote public education on motorcycling in our designated region. Our volunteer motorcyclists are all trained to and maintain national standards of advanced motorcycle riding. They’re always happy to provide ongoing guidance and support to help prepare motorcyclists for UK nationally recognized advanced motorcycling tests. We also work closely with other charitable groups, such as supporting public events, NHS dispatch rider services and many other socially responsible activities. SAM is dedicated to providing an essential public service by encouraging, promoting and marketing improved safety on public roads in the UK and internationally through IAM RoadSmart. And, on top of everything else, we have
a very active social events program that encourages our members, family, friends and the public to both support our socially responsible objectives and enjoy the camaraderie and support provided by the club.
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Sheffield Advanced Motorcyclist Weekly Newsletter – 10 October 2025
This week’s SAM update covers it all — from stormy local rides to thrilling pro racing! Plans are underway for the 2025 SAM Christmas Party, so keep an eye out for booking details. On the policy front, the UK still lacks a proper motorcycling strategy, with safety and security concerns growing. Abroad, riders face harsh penalties and travel warnings. Rising fuel prices may push more towards smaller bikes, while brands like TVS and BMW expand in the UK. Plus, look out for a new crash-avoidance eBook series and hot debates on helmet straps, sunstrike, and visual reactions. Ride safe, everyone! 🏍️

Sheffield Advanced Motorcyclists – Weekly Newsletter 03 October 2025
As the cooler weather sets in, Sheffield Advanced Motorcyclists are making the most of bright, sunny days for riding. This week, we report Jonny Davies’ record-breaking ‘highchair’ wheelie and explore the exciting relaunch of Norton Motorcycles. With electric innovation on the rise, Honda’s new WN7 electric motorcycle promises an 80+ mile range, though its price may deter younger riders. Meanwhile, alarming statistics reveal a significant drop in roads policing officers, raising concerns for motorcyclist safety. The 2024 road user casualty statistics are causing some comment. Your newsletter has insights on rider education, upcoming events, and the latest in motorcycle news. Happy reading!